Comments on: What does great ecommerce look like in 2009? (Case study) http://benpopplestone.com/2009/02/what-does-great-ecommerce-look-like-in-2009-case-study/ A melange of business, web, adventure and London life Mon, 12 Dec 2011 16:43:12 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Benjamin Dyer http://benpopplestone.com/2009/02/what-does-great-ecommerce-look-like-in-2009-case-study/comment-page-1/#comment-3 Benjamin Dyer Wed, 18 Feb 2009 20:16:54 +0000 http://popps.net/wordpress/?p=5#comment-3 Hey Ben, great post. I think another great idea is to bridge the gap between your customers online world and the merchants. Services such as Facebook connect or Open ID make a site a natural extension. Keep up the blog posts, awesome! Ben (The other one) Hey Ben, great post.

I think another great idea is to bridge the gap between your customers online world and the merchants. Services such as Facebook connect or Open ID make a site a natural extension.

Keep up the blog posts, awesome!

Ben (The other one)

]]> By: daniel barker http://benpopplestone.com/2009/02/what-does-great-ecommerce-look-like-in-2009-case-study/comment-page-1/#comment-2 daniel barker Wed, 18 Feb 2009 18:27:36 +0000 http://popps.net/wordpress/?p=5#comment-2 hi, Ben, nice post, one interesting addition: usually as you push 'traffic' up, 'conversion' goes down. Your 'organic' visitors spend more money, spend more regularly, and are coming to the site with the intent of buying. Visitors from SEO are close, but 'unnatural' traffic - eg. from display/ppc tend to convert lower. Would be interesting to hear how you'd treat those differently. Speak soon! dan hi, Ben, nice post,

one interesting addition: usually as you push ‘traffic’ up, ‘conversion’ goes down. Your ‘organic’ visitors spend more money, spend more regularly, and are coming to the site with the intent of buying. Visitors from SEO are close, but ‘unnatural’ traffic – eg. from display/ppc tend to convert lower.

Would be interesting to hear how you’d treat those differently.

Speak soon!

dan

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