Ben Popplestone

Ok, I’ll be the first to say they’re not the same thing. Microsoft Bing is a new search engine with interactive functionality and Google Wave is described as a replacement technology for email. But, strange coincidence that they were both announced within a day of each other at the end of May. Bing was presented by Steve Balmer to an audience of executives at the SMX Advanced event and the following day, Wave was demonstrated by the charismatic Rasmussen (of Google Maps fame) to a community of 4000 developers at the Google I/O conference.

So, these two giants of technology, who have been looking for ways to eat each others market over the last few years (Google creating apps to rival MS Office and Microsoft attempting Yahoo! takeover for greater web search / advertising presence), decide to innovate and strike a blow to the other company.

Will their new developments succeed? And how do they compare as competitive strategies? (more…)